Mullin, Roddy <br/><br/>
Sales promotion : how to create, implement & integrate campaigns that really work 
Roddy Mullin 
 - 5th ed 
 - London  Kogan Page Limited  2010 
 - xviii, 262 p. : ill. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780749457044 
<br/><br/><label>ISSN: </label>2009043351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82 MUL