Baker, Michael John <br/><br/>
Product strategy and management 
Michael Baker and Susan Hart 
 - 2nd ed 
 - Harlow, England ; New York  FT Prentice Hall  2007 
 - xviii, 541 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [504]-526) and index 
<br/><br/><label>ISBN: </label>9780273694502 
<br/><br/><label>ISSN: </label>2006052549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - Management - Case studies<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.56 BAK