Kurtz, David. L <br/><br/>
Principles of marketing 
David L.Kurtz, Louis E.Boone 
 - Canada  Cengage Learning  2006 
 - lii, 655 p 
<br/><br/><label>ISBN: </label>9788131502938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>381 KUR