TY - BOOK AU - Geoghegan, Michael W TI - Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast SN - 9780240809670 SN - 200703129 U1 - 659.2028567879 GEO PY - 2008/// CY - Amsterdam ; Boston PB - Focal Press, Elsevier KW - Marketing KW - Webcasting N1 - Includes index ER -