TY  - BOOK
AU  - Hollander, Stanley C
AU  - Rassuli, Kathleen M
TI  - Marketing
SN  - 9781852786014
SN  - 93009177
U1  - 658.8 HOL.2 
PY  - 1993///
CY  - Aldershot, Hants, England ; Brookfield, Vt., USA
PB  - E. Elgar
KW  - Marketing - History
N1  - Includes bibliographical references and index
ER  -