Walker, Orville C <br/><br/>
Marketing strategy : a decision-focused approach 
Orville C. Walker, Jr., John W. Mullins 
 - 7th ed 
 - New York  McGraw-Hill/Irwin  c2011 
 - xv, 352 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780073381152 
<br/><br/><label>ISSN: </label>2009043026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL