TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research : an applied orientation
SN  - 9788131723173
SN  - 200601025
U1  - 658.83 MAL 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing research
KW  - Marketing research - Methodology
N1  - Includes bibliographical references and index
ER  -