Aaker, David A <br/><br/>
Marketing research 
David A. Aaker, George S. Day 
 - 3rd ed 
 - Hoboken, NJ  Wiley  c1986 
 - xvi, 677 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>471838756 
<br/><br/><label>ISSN: </label>85032301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>HF5415.2.A14 1986 658.8/3