TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9780136009986
SN  - 200800033
U1  - 658.8 kot 
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -