TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9781292092621
U1  - 658.8 KOT 
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -