Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler, Kevin Lane Keller 
 - 15th ed 
 - Boston  Pearson  2016 
 - 714 p. : ill. ; 29x25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT