TY  - BOOK
AU  - Czinkota, Michael R
AU  - Kotabe, Masaaki
TI  - Marketing management
SN  - 9788131501177
SN  - 26225
U1  - 658.8 CZI 
PY  - 1998///
CY  - Australia
PB  - Cengage
KW  - Marketing - Management
KW  - Marketing - Management - Case studies
N1  - Includes bibliographical references and indexes
ER  -