Kerin, Roger A <br/><br/>
Marketing 
Roger A. Kerin, Steven W. Hartley and Williams Rudelius 
 - 10th ed 
 - New York  McGraw-Hill/Irwin  2011 
 - xliii, 746 p. : col. ill. ; 29 cm 
<br/><br/> Includes bibliographical references (p. 682-710) and indexes 
<br/><br/><label>ISBN: </label>9780077398255 
<br/><br/><label>ISSN: </label>2001057963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KER