TY  - BOOK
AU  - Hiam, Alexander
AU  - Rastelli, Linda G
TI  - Marketing
SN  - 9780471790792
SN  - 200602034
U1  - 658.8 HIA 
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes index
ER  -