TY  - BOOK
AU  - Dalrymple, Douglas J
AU  - Parsons, Leonard J
TI  - Basic marketing management
SN  - 9780471353928
SN  - 268043
U1  - 658.8 DAL 
PY  - 2000///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -