Halve, Anand Bhaskar <br/><br/>
Planning for power advertising : a user's manual for students and practitioners 
Anand Bhaskar Halve 
 - Thousand Oaks, CA  Response Books  2005 
 - 260 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [253]) and index 
<br/><br/><label>ISBN: </label>9780761933540 
<br/><br/><label>ISSN: </label>2005019506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising - India
<br/><br/><label>Dewey Class. No.: </label>659.1 HAL