TY  - BOOK
AU  - Dowling, Grahame R
TI  - Art and science of marketing : marketing for marketing managers
SN  - 9780199269617
U1  - 658.8 DOW 
PY  - 2004///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -