Dowling, Grahame R <br/><br/>
Art and science of marketing : marketing for marketing managers 
Grahame R. Dowling 
 - Oxford  Oxford University Press  2004 
 - xv, 441 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199269617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DOW