TY  - BOOK
AU  - Govers, Robert
AU  - Go, Frank M
TI  - Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
SN  - 9780230230736
SN  - 201029363
U1  - 338.47910688 GOV 
PY  - 2009///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Markenartikel
KW  - Place marketing
KW  - Place marketing - United Arab Emirates - Dubai - Case studies
KW  - Standortmarketing
KW  - Tourism - Marketing
KW  - Tourism - United Arab Emirates - Dubai - Case studies
N1  - Includes bibliographical references and indexes
ER  -