TY  - BOOK
AU  - Perreault, William D
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 9780072864717
SN  - 92028178
U1  - 658.8 PER 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Marketing - Management
ER  -