Perreault, William D <br/><br/>
Applications in basic marketing : clippings from the popular business press 
William D. Perreault and E. Jerome McCarthy 
 - Boston  McGraw-Hill/Irwin  2005 
 - vii. 214 p. : ill. ; 26 cm 
<br/><br/><label>ISBN: </label>9780072864717 
<br/><br/><label>ISSN: </label>92028178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER