Riffe, Daniel

Analyzing media messages : using quantitative content analysis in research Daniel Riffe, Stephen Lacy, Frederick G. Fico - 2nd ed - Mahwah, NJ Lawrence Erlbaum 2005 - x, 242 p. : ill. ; 24 cm

Includes bibliographical references (p. 219-232) and indexes

9780805852974

2004060652


Content analysis (Communication)
Mass media - Research - Methodology
Mass media - Statistical methods

302.23014 RIF