TY  - BOOK
AU  - Venkatesan, M
AU  - Holloway, Robert J
TI  - An introduction to marketing experimentation : methods, applications and problems
SN  - 9781416578680
U1  - 658.83076 VEN 
PY  - 1971///
CY  - New York
PB  - Free Press
KW  - Marketing research
N1  - Includes bibliographical references
ER  -