Venkatesan, M An introduction to marketing experimentation : methods, applications and problems M. Venkatesan [and] Robert J. Holloway - New York Free Press 1971 - 141p. : ill., diagrs. ; 28 cm Includes bibliographical references ISBN: 9781416578680 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83076 VEN