TY  - BOOK
AU  - Ingram, Andrew
AU  - Barber, Mark
TI  - An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium
SN  - 9780470012925
SN  - 200500516
U1  - 659.14209421 ING 
PY  - 2005///
CY  - Hoboken, N.J
PB  - Wiley
KW  - Capital (Radio Station : London, England) - History
KW  - LBC (Radio Station : London, England) - History
KW  - Radio advertising - Great Britain
KW  - Radio broadcasting - Great Britain
N1  - Includes bibliographical references and index
ER  -