TY  - BOOK
AU  - Firsṭ, ʻAnat
AU  - Avraham, Eli
TI  - America in JeruSALEm : globalization, national identity, and Israeli advertising
SN  - 9780739133255
SN  - 200903240
U1  - 956.94 FIR 
PY  - 2009///
CY  - Lanham
PB  - Lexington Books
KW  - Advertising - Social aspects - Israel
KW  - Americanization
KW  - Israel - Civilization - American influences
KW  - National characteristics, Israeli
KW  - Popular culture and globalization - Israel
N1  - Includes bibliographical references and index
ER  -