Firsṭ, ʻAnat <br/><br/>
America in JeruSALEm : globalization, national identity, and Israeli advertising 
Anat First and Eli Avraham 
 - Lanham  Lexington Books  2009 
 - xvii, 138 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780739133255 
<br/><br/><label>ISSN: </label>2009032403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Social aspects - Israel<br/>Americanization<br/>Israel - Civilization - American influences<br/>National characteristics, Israeli<br/>Popular culture and globalization - Israel
<br/><br/><label>Dewey Class. No.: </label>956.94 FIR