TY  - BOOK
AU  - Scaria, Arul George
TI  - Ambush marketing : game within a game
SN  - 9780195693072
U1  - 658.802 SCA 
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Corporate sponsorship
KW  - Marketing - Managment
N1  - Includes bibliographical references (p. [203]-210) and index
ER  -