Scaria, Arul George <br/><br/>
Ambush marketing : game within a game 
Arul George Scaria 
 - Oxford  Oxford University Press  2008 
 - xvii, 217 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [203]-210) and index 
<br/><br/><label>ISBN: </label>9780195693072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate sponsorship<br/>Marketing - Managment
<br/><br/><label>Dewey Class. No.: </label>658.802 SCA