Vollmer, Christopher <br/><br/>
Always on : advertising, marketing and media in an era of consumer control 
Christopher Vollmer with Geoffrey Precourt 
 - New York  McGraw Hill  c2008 
 - 215 p. : ill. ; 21 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071508285 
<br/><br/><label>ISSN: </label>2010282182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Internet marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800285 VOL