TY  - BOOK
AU  - Baisya, Rajat K
AU  - Das, G. Ganesh
TI  - Aesthetics in marketing
SN  - 9780761935957
SN  - 200704714
U1  - 658.8001 BAI 
PY  - 2008///
CY  - New Delhi ; Thousand Oaks, Calif
PB  - Response Books
KW  - Aesthetics
KW  - Consumers' preferences
KW  - Market segmentation
KW  - New products
N1  - Includes bibliographical references and index
ER  -