Baisya, Rajat K <br/><br/>
Aesthetics in marketing 
Rajat K. Baisya, G.Ganesh Das 
 - New Delhi ; Thousand Oaks, Calif  Response Books  2008 
 - 313 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780761935957 
<br/><br/><label>ISSN: </label>2007047145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aesthetics<br/>Consumers' preferences<br/>Market segmentation<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.8001 BAI