Advertising, promotion, and new media 
edited by Marla R. Stafford, Ronald J. Faber 
 - New Delhi  Prentice-Hall of India  2005 
 - xii, 380 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120327399 
<br/><br/><label>ISSN: </label>2004004069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Interactive marketing<br/>Interactive multimedia<br/>Internet advertising
<br/><br/><label>Dewey Class. No.: </label>659.144 STA