TY  - BOOK
AU  - Cronin, Anne M
TI  - Advertising myths : the strange half-lives of images and commodities
SN  - 9780415281737
U1  - 659.1042 CRO 
PY  - 2004///
CY  - New York
PB  - Routledge
KW  - Advertising - Social aspects
KW  - Consumer behavior
KW  - Consumption (Economics) - Social aspects
N1  - Includes bibliographical references (p. [137]-147) and index
ER  -