TY  - BOOK
AU  - Sissors, Jack Zanville
AU  - Baron, Roger B
TI  - Advertising media planning
SN  - 9780071703123
SN  - 201000437
U1  - 659.111 SIS 
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -