Sissors, Jack Zanville <br/><br/>
Advertising media planning 
Jack Z. Sissors and Roger B. Baron 
 - 7th ed 
 - New York  McGraw Hill  2010 
 - xiv, 480 p. : ill., map ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071703123 
<br/><br/><label>ISSN: </label>2010004379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.111 SIS