TY  - BOOK
AU  - Mitchell, Andrew A
ED  - Conference on Advertising and Consumer Psychology
TI  - Advertising exposure, memory, and choice
SN  - 9780805806854
SN  - 92011407
U1  - 659.1019 MIT 
PY  - 1993///
CY  - New York
PB  - Psychology Press
KW  - Advertising - Psychological aspects
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and indexes
ER  -