TY  - BOOK
AU  - Sutherland, Max
TI  - Advertising and the mind of the consumer : what works, what doesn't, and why
SN  - 9781741755992
U1  - 659.1019 SUT 
PY  - 2010///
CY  - Crows Nest, N.S.W
PB  - Allen & Unwin
KW  - Advertising - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 338-356) and index
ER  -