Sutherland, Max <br/><br/>
Advertising and the mind of the consumer : what works, what doesn't, and why 
Max Sutherland 
 - Revised 3rd international ed 
 - Crows Nest, N.S.W  Allen & Unwin  2010 
 - xii, 366 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references (p. 338-356) and index 
<br/><br/><label>ISBN: </label>9781741755992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Psychological aspects<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>659.1019 SUT