TY  - BOOK
AU  - Shah, Kruti
AU  - D'Souza, Alan
TI  - Advertising and promotions : an IMC perspective
SN  - 9780070080317
U1  - 659.1 SHA 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -