Shah, Kruti <br/><br/>
Advertising and promotions : an IMC perspective 
Kruti Shah, Alan D'Souza 
 - 2nd reprint 
 - New Delhi  Tata McGraw Hill Education  2010 
 - xxx, 987 p. : ill. (some col.) ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 SHA