TY  - BOOK
AU  - Fletcher, Winston
TI  - Advertising : a very short introduction
SN  - 9780199568925
U1  - 659.1 FLE 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising
N1  - Includes bibliographical references (p. 133-135) and index
ER  -