TY  - BOOK
AU  - Bhatia, Tej K
TI  - Advertising & marketing in rural India : language, culture, and communication
SN  - 9780230633896
U1  - 659.10954 BHA 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan India
KW  - Advertising - India
KW  - Advertising - Language
KW  - Communication in marketing - India
KW  - Marketing - India
N1  - Includes bibliographical references (p. [297]-312) and index
ER  -