Bhatia, Tej K <br/><br/>
Advertising & marketing in rural India : language, culture, and communication 
Tej K. Bhatia 
 - 2nd ed 
 - New Delhi  Macmillan India  2009 
 - xxvii, 327 p. : chiefly col. ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [297]-312) and index 
<br/><br/><label>ISBN: </label>9780230633896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - India<br/>Advertising - Language<br/>Communication in marketing - India<br/>Marketing - India
<br/><br/><label>Dewey Class. No.: </label>659.10954 BHA