TY  - BOOK
AU  - Gera, Rajat
ED  - Institute of Management Technology
TI  - Advances in technology and innovation in marketing
SN  - 9780230638068
U1  - 658.8 GER 
PY  - 2009///
CY  - Ghaziabad
PB  - Macmillan
KW  - Marketing
N1  - Includes index
ER  -