Gera, Rajat <br/><br/>
Advances in technology and innovation in marketing 
Rajat Gera 
 - Ghaziabad  Macmillan  2009 
 - xvi, 568 p. : ill 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780230638068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GER