TY  - BOOK
AU  - Eisend, Martin
AU  - Verlegh, Peeter
AU  - Voorveld, Hilde 
TI  - Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative
SN  - 9783658105570
U1  - 659.1 VER 
PY  - 2016///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden
KW  - Business - Marketing
ER  -