Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative 
edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend 
 - 1st ed 
 - Wiesbaden  Springer Fachmedien Wiesbaden  2016 
 - xii, 406 p. : ill 
<br/><br/><label>ISBN: </label>9783658105570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business - Marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1 VER