TY  - BOOK
AU  - Schwarz, Eric C
AU  - Hunter, Jason D
TI  - Advanced theory and practice in sport marketing
SN  - 9780750684910
U1  - 796.0698 SCH 
PY  - 2008///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Sports--Marketing
N1  - Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management
ER  -