Schwarz, Eric C <br/><br/>
Advanced theory and practice in sport marketing 
Eric C. Schwarz and Jason D. Hunter 
 - Oxford  Butterworth-Heinemann  2008 
 - xxvi, 443 p. : ill. ; 26 cm 
<br/><br/> Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management 
<br/><br/><label>ISBN: </label>9780750684910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0698 SCH